13
Feb
09

Assignment #4 Analyze an Ad

ad2

This ad grabbed my attention with the contrasting bright red and white colors.  It’s for a waterproof phone and I really could care less about new gadgets but I thought the image was interesting.  The diagonal lines of the composition show movement and balance while the texture and value create three-dimensionality and form. Natural repetition occurs in the suction cups on the bottom of the tentacles and adds another interesting element to the design.  The context obviously simulates a hand and the water drops display and reinforce the waterproof function of the product. If I was in the market for a waterproof phone I would totally check this one out.  The artists use of color is fantastic and the digital imaging of the octopus is visually  interesting and seemingly  flawless.

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